Marketing strategies varies, each strategy has their own pros and cons. And out of so many options, why is influencer marketing one of the best ways for businesses to market themselves? In the 2021 Marketing Influencer Statistics, it can be seen 80 percent of the marketers stated that influencer marketing is effective and the other 89 percent proved that the influencer marketing is much more effective than the other existing strategies. Not only that, the strategy has attracted more customers and traffic also stated by 71 percent of the marketers. So in this article, we will find out what is the real reason that Influencer Marketing is working so well.
In the following, there will facts of Influencer Marketing strategy
1. Build trust effortlessly
By choosing the right influencer that has a great reputation on a certain genre of products, trust can be immediately established. Some customers tend to trust influencers more than the brand, so they tend to follow whatever the influencers do. And without a doubt, the engagement of the brand will be great.
2. More interesting than traditional marketing
By using influencers as marketing, it allows customers to have better experience in exploring the brand and achieve better brand awareness. This is much more effective compared to old school strategies that use repetitive bombardment of ads which the customer will despise and feel detached to the brand.
3. Influencers are Engaging with Customers
The influencers are not famous just the way they are, they had strived hard before they reach this stage of fame. In the meantime, they tend to always engage with their fans through diverse methods. Most use interesting content, which will make fans feel much more relevant and be more retentive to their idols. Additionally, this could attract more potential customers as well.
4. Cost-effective
The traditional marketing strategies sometimes are great, but are not cost-effective enough to boost the sales. By using influencer marketing and selecting the right spokesperson, the brand could achieve far greater exposure and revenues. Through a report in 2019 by Influencer Marketing Hub, it is stated that an experienced business that knows their ways in choosing the right influencer is able to achieve 18$ value in each and every single dollar spent on hiring the influencer.
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