Instagram is one of the most powerful platforms for boosting lead generation. Not just that, engagement for starters is almost ten times greater than that of Facebook.
At the tail end of 2017, there were only 70% of businesses in the U.S were involved in Instagram marketing, compared to Facebook which had about 90% of businesses. Thus, this shows that there is less competition on Instagram.
Currently, Instagram has approximately 800 million active users monthly. So, this is the perfect time for brands to do whatever it takes to hook up with their followers on it.
A quick guide on how to get started with Instagram marketing is outlined below.
4 Basic Steps for Generating Leads on Instagram
Every lead-generation process consists of four major steps, and this process applies to Instagram as well as all other platforms.
Step 1:
Provide an appealing offer to draw people’s attention to your business. This offer could be in the form of a contest, an Instagram giveaway or an Instagram exclusive offer (#instagramexclusive).
Step 2:
Transform your Instagram followers into potential buyers by using incentives such as a discount or the opportunity to win a prize. This will certainly encourage people to provide you with their email address.
Step 3:
As soon as these potential buyers sign up for your contest and provide you with their emails in a bid to take advantage of the discount you are offering or the opportunity to win your prize, convince them to purchase your product by sending emails as a confirmation of their entry into the contest as well as providing special offer alongside.
Step 4:
Put an end to the sale
Hashtags are also an important aspect of Instagram, as they can help you in different ways such as extending your reach and linking you up with new customers as well as initiating discussion and keeping track of user-generated content (UGC).
People are fond of supporting businesses within their vicinities and are likely to search for local events and places on the platform. Thus, the use of location-based hashtags is an excellent way for local businesses to connect with their community, and this can help to introduce your business to them if they didn’t know about it before.
Instagram is beginning to gain a lot of momentum. There are various ways through which small businesses can get leads and information on it, instead of just likes and follows. By using suitable hashtags, you can remarkably expand your reach as well as your engagement on Instagram. It is, therefore, important to focus on this area.
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