Features of Starbucks Mobile Application that Help In Mobile App Marketing

5 Oct 2020

Did you know that Starbucks mobile application is the most popular mobile app and is often used by consumers across different organizations? It is highly advisable for businesses these days that utilizes mobile apps in their day to day operations to have a look on why Starbucks mobile application has become so famous nowadays. Below, we will explain some of the unique features available in it: 

1. Cooperates With Other Platforms

Starbucks has cooperated with another platform such as Spotify. It improves the mobile app experience to play music on its app. It also enables users to play and download their favourite song on Spotify. This feature improves Starbucks as well as Spotify’s mobile app marketing. 

2. Easier for Users to Make Order and Payment

The users can place an order and make payment for their purchases directly from their phone. They do not need to queue in line. This saves their time and effort. For example, some Starbucks physical stores do not have a picture of available drinks to let their users have a look before purchasing, hence customers usually find it difficult to make a decision. As a result, the Starbucks mobile application provide their customers an ease of purchase while browsing different beverages. 

3. Offer User-Friendly Mobile App

Starbucks app is also a user-friendly mobile app for their customers. For example, Starbucks customers can receive rewards and earn loyalty points by just using the app. Moreover, the app also provides suggestions such as “best sellers for the day” from the menu to further captivate their users.

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