First and foremost, what is SuperApp? SuperApp is the new buzzword to market the application as a multi-service provider in one single app, just like Gojek, Grab and Shopee. It could also be described as simply as multiple applications fit into one. Ever since Grab, Gojek and now even AirAsia, an airline company that is generalizing its purpose is moving its application into becoming a SuperApp as well.
In the following, there will be the facts regarding on SuperApp.
1. What Really Makes an App a SuperApp?
Most importantly, they all have one criteria, which is that the app have more features, services compared to other normal applications in the market. That is how SuperApp works and markets themselves as.
So what are the services? Commonly the app will include services that common users use in their daily life. For example, transportation, financial, food delivery, bill and utility fees and more.
2. What Makes SuperApp Great?
Just like stated before, an all-in-one application that provides a range of services. Other than that, SuperApp could achieve greater flexibility far more than any normal application, as more and more services could join in thus achieving more exposure to get more users.
To achieve better user experience, data are collected during the user activities performed on the application. This is then used to craft new recommendations in the pool of services. Such that ensure the list of recommendations is related to the actual users.
3. What could go Wrong?
Since SuperApp collects vast amounts of information from users, this create risks. Whenever a breach happens, users could have their information leaked and causing havoc for themselves.
Continuously, it is an application that has a lot of features, so it could be very frustrating for newcomers to the app to get used to it. Not just that, it puts more pressure on the application designer to design a suitable interface to cater the big amount of services provided in a single interface.
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