After SuperApp success, the SuperApps trend spiked up more and businesses are trying to adapt and actually create their very own SuperApp. Moreover, it is also well known that SuperApps have a high retention rate, just like Grab. Grab during the period between the beginning of 2018 and the end of 2020 has achieved a retention rate of 79%, this percentage is significantly high among the industries. And it is achieved by using more than 3 services available in the application. So in this article, we will be showing the various reasons of how SuperApps benefits businesses.
In the following, there will be the ways on how SuperApp helps business.
1. A Platform that Provides All
First of all, a platform where the businesses like food merchants could join into the existing ecosystem, it would greatly help the business exposure and awareness to grow in a short amount of time while able to increase revenues.
While on different businesses, the SuperApp could also provide tools. The tools ease business operation and could bring various benefits to the business itself in not just sales, but in managing the overall operation of the business too. Not to mention, the features could include accounting softwares that helps in daily business operation.
2. Publicity
Furthermore, whenever a business participates in the food merchant system on a SuperApp that already is popular, and with the existing users in the app, the business could already achieve a vast amount of potential customers by just joining the system.
3. Participate in Events and Promotion
Moreover, to engage even more audiences, participate in events and promotions in order to let potential customers have a taste of the service or product before becoming a retentive customer.
4. Advantage over Competitors
Lastly, when the business enters the system earlier than its competitors, it gives them an advantage over their competitors and will have far greater reach of customers compared to them.
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