After proving its success in the airline industry a long time ago, now Airasia also known as Capital A is venturing into becoming a compact yet flexible company. Not only that, the company also developeda new SuperApp. This presents that Capital A is ambitious to tackle any sector that they are able to get their hands on.
In the following, there will be the facts regarding on AirAsia.
1. The Downfall of Airlines
Since the start of the pandemic, airlines industry has not been generating enough revenues to cover the expenses. This causes the airlines industry to suffer big losses. Nevertheless, AirAsia is one of them. And with a quick wit, AirAsia has been planning to tackle other industries while still holding on to their proudest airline industry. It was certainly a smart move as the current pandemic has an uncertain time frame when it is going to end.
2. Surfacing of the Asean SuperApp – AirAsia
During October 2020, AirAsia launched their very own SuperApp. Up until today, more and more services have been added into the big pool of services that the SuperApp already had, now making it more viable as a SuperApp than ever. And certainly having a service to book flights directly from AirAsia will be much more credible and convenient without having to rely on other intermediary apps that could charge a fortune.
3. The next GIANT in the E-Hailing industry?
After realizing the flaws of their competitors, AirAsia Ride also known as the e-hailing service that Capital A provides has improvised the existing competitor system. It provides more benefits to both the riders and drivers. These benefits includes that the platform the company provides only charges 15% commission fee, and there are no penalization towards drivers when they reject rides. So, this shows a difference and is able to act as a core competency for Capital A in the industry.
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