There are many PPC options in PPC Platform, but the Facebook Ad Campaign stands out the most and is one of the greatest profitably PPC because it includes Instagrams in the advertisement process. This shows that they have a broader reach of audiences through two of the top 10 Social Media Applications.
To quickly scale up your Facebook Campaign, you can do this by:
1. Slowly Expand Your Budget
The easiest way is to scale your Facebook campaign with funds. Campaigns that have small custom audiences are not well suited for this tactic. But for some campaigns, it can be more profitable and appealing to the customer. Following Facebook’s automated rules to scale up ad spend is most effective, it refers to certain criteria, such as engagement or conversion percentage or frequency under 3.
2. Experiment with Several Ways from Single Idea
Facebook provides a split-testing tool to its users, which is very convenient for the advertiser that want to test their ideas in the market. This is great for the advertiser since the market’s individuals are unforeseeable.
3. Use Multi-Funnel Campaign in a Single Ad
When the audience starts to interact with your ads, you should not let that effort go to waste, you should funnel them to your other products and services, and this is the purpose of Multi-Funnel Campaign. By utilizing closely-related ads, and detection of audiences’ behavior on the ads, the audience will be interested to explore the funnels.
4. Launch New Formats into Campaigns
The format of the Campaigns should be adapting to the modest ways of advertising. You can take the past successful ads and turn it into a video format kind of ads, this will be highly attractive for some audiences that seek for immersiveness in ads.
5. Use a Single Ad on Different Audience Segment
There are always different types of audience segments to target for a product or service. Thus, the ads created should be able to target a few audience segments as well. For example, vegetarian food doesn’t have to be promoted to vegetarians only, you could also target the people that seek for healthy foods or non-dairy products.
6. Show Campaigns to Potential Audiences(Less-Interested and Interactive)
After knowing which campaigns work or not to the custom audiences, you should try on the less interested and interactive audiences with a little bit of tweaking on the campaigns, the main purpose of this is to gain more conversions rather than reaching a broad audience that has no interest into the product or service at all.
For more blogs post, please visit here.
