While the world has approximately 7.7 billion humans, active Facebook users cover-up around 30% of the human population. This proves that Facebook is one of the best social media platforms to perform advertising activities. Below are 8 Secret Tips for E-Commerce Using Facebook Ads:
1. Utilize Multi-Product Advertisements
Show multiple products so that the customer is exposing to various products at once. This increases the click-through rate(CTR) of the ads and is proven by studies that it is a much more efficient way to perform advertising.
2. Run Retargeting Campaigns
By running retargeting campaigns, we could get back customers that leave their shopping cart with items instantly. This works by using coupons, discounts and other attracting offers to convince the customer to purchase the product or services.
3. Make Sure to Use Conversion Tracking Pixel
Conversion Tracking Pixel is a set of codes that helps to track the behavior of a user on a website. Hence, you will be able to target the right audiences with your ads. Not only that, it also helps to track the activities of the audiences after they clicked on the ad, helping you to analyze the success rate of the advertisement.
4. Use Video Advertisements Whenever Possible
Video advertisements are proven to be more engaging as it comes along with audio and video inputs, which improves ads to be highly attractive and easier for audiences to absorb the information compared to a normal picture ad. Video advertisements have always been proven to be a successful way to promote and expose products or services to the market.
5. Offer a Discount
By giving out discounts occasionally, you will be able to grab more loyal customers to the business. Through accommodating the right amount of discounts, this action will be considered advantageous to your business in the long term.
6. Boost a Past Post
Although reusing a post might be repetitive for the old audiences, if the ad was a success, boosting it will benefit. Using this feature, you can choose to either promote to the audiences that are aware of the product, or to a new set of audience.
7. Use Posts that are not about Selling
To actually succeed in promoting your brand, you can’t just hard sell your product or services all the time, sometimes organizing an event that is related to your product and services, for example, doing multiple giveaways on Facebook. This could help the business to interact with audiences and forge a bond between them, which would create more loyal customers.
8. Improve Your Brand Identity
You could improve your brand identity by hiring a team of professional graphic designers. For example, the quality of a brand cover photo could affect your brand identity. By conveying the right information through graphics could highly impact on how the audience views your brand. Thus, forming the right brand recognition is very decisive for a business’s future.
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