1. Search Goes Mobile
Currently, mobile devices are slowly becoming the main tool for searching, making Mobile SEO a new component for developers to focus on. With as many as 50 percent of internet consumers begin their quest with a mobile device, with numbers going up to 88 percent if the search is for a local business or institution. The creation of the Mobile-Friendly tag which exists in the lists of search results was what we came up with. Google suggests on improving the ranking of mobile-friendly sites.
2. Mobile Traffic Will Overtake Them All
In the last decade, the Internet is projected to exceed the online traffic computer by 2014. The prediction was made in 2012 and Search Engine Watch announced in July 2014 the prediction will come true with overtaking desktop mobile usage.
3. Local Intent
According to a research from Google, 50 percent of mobile users are looking for a local business using their mobile devices when they intend to make an in-store purchase.
4. Mobile-Only User
Recent data shows that close to 174 million users in the US uses mobile phones. That’s 72 percent of the total population, while another 38 percent hold internet-connected phones or around 93 million people.
5. Purchasing Behaviour of Users
ComScore highlighted that up to 66% of the time spent on online retailing is done via smartphones or tablets. So, digital marketers and business owners have to take this into account when rolling out their mobile SEO strategy.
6. User Experience
Web SEO has evolved well in 2014 and is expected to achieve more in 2015 and beyond. The key to Mobile SEO success is how to provide a great mobile experience for targeted audiences as they browse through your websites.
7. Responsive Website Technology
Additionally, configuring the page to a responsive technology is an important part of providing a great user experience to mobile web users. In fact, Google finds this setup to be an industry best practice, and everybody should hear when this Web foundation talks.
8. Conversational Search
In the end, the presence of “smarter” smartphones gave birth to conversational search technologies such as Siri from Apple and Voice Search from Google. In parallel with the exponential rise in smartphone sales, the use of conversational search is more likely to grow. As a matter of fact, Google points out that 41 percent of adults and 55 percent of teenagers in America use voice search communication.
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