There are a lot of companies that choose to shy away from marketing because they think it’s an outdated approach. But 59 percent of the B2B marketer said that email is the most effective channel for revenue generation. Surprisingly in 2014, email marketing was listed as the most powerful tool.
1. Effective Email Marketing Can Help Create Lasting Relationship
A brand with a strong email marketing strategy can become the local news anchor that everyone is excited to see. With the right and useful advice and the latest information, it draws individuals in with engaging personality. Not only that, it builds trust so that his viewers will look forward to hearing from the brand. And for emails that are appealing, it definitely helps the prospects and customers feel connected to you and your brand.
2.Marketing Emails Can Be Hyper-Personalized And Targeted.
Marketing emails can also be highly targeted and personalized down to an individual user level. With the right email marketing software, you can analyze users’ data and information. Most likely it helps segment your contact lists based on common factors and then send emails addressing the specific need of recipients.
3. Effective Email Marketing Keeps Your Brand Top Of Mind
There is a study by Blue Hornet says that on average there is 34% of Americans check their email “throughout the day”. This concludes that companies that aren’t using email marketing are missing out on countless opportunities to link up with prospects and customers.
4. Email Marketing Is Inexpensive
By having a comparison with radio or tv station ads, email marketing is somehow gradually cheaper than those media buys, the cost is often less than a penny. So by investing some money which there might initial financial investment for the first few months, but after that it worth a lot more than you expected.
5. Emails, In General, Are Action-Oriented
Emails are naturally prompt in responses that include replies, forwarding clicking through. So by including a direct call, interactive button, or hyperlink in your messages, can help you benefit a lot by having the advantage of an impulse to reach and drive traffic to your site and encourage the desired conversion event.
6. Email Marketing Is Measurable And Testable
The greatest thing about email marketing is that the objective metrics which include the delivery rate, open rate and of course click-through rate. With a function like this marketers can evaluate the performance of their marketing and audience behaviors and make decisions about how and where to optimize it.
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