5 Reasons Why People Prefer Using Your Competitor’s Website Instead Of Yours

7 Dec 2018

Web Design:

Are you wondering why people spend little or no time on your business website when they land on it? Well, I am sure you want to find out what is wrong with your website and how you can fix it.
Below are 5 major problems mostly found on the websites’ web design of small-scale businesses:

web design
Epic Unicorn

1. It contains too many generic or uninteresting stock pictures

Bad stock photos are often ridiculous even though they are generic. Generally, images should help visitors to have a clear understanding of what your website is all about, but generic stock pictures do not help your business or visitors in this regard.
It pays more to display real photos of your company, its location, product, customers, and employees.

web design
Epic Unicorn

2. It fails to clearly explain what your company does

The trademark of high-quality web pages is that they clearly explain what they do, who they are, as well as what visitors should expect. You may not necessarily describe what you do and who you are if your company or brand is well-known (for instance, Coca-Cola). Nevertheless, it is still important that most businesses provide answers to these questions to help visitors know if they are in the right place or not.

web design
Epic Unicorn

3. It takes too much time to load

We often check our phones the countless number of times per day due to our shortening attention spans, and this has eventually created an impatient attitude in us towards waiting for websites to load. So, the faster your website, the more user-friendly it is.

web design
Epic Unicorn

4. It has a poor navigation

Do visitors know where to go, what to do and the next steps to follow when they land on your website?
To achieve this, make sure you explain the value of what you offer by using clear headlines and useful content pages. Guide your visitors towards knowing how to take the next steps by using a clear primary call-to-action, regardless of whatever action you want them to perform (e.g. getting a free trial, subscribe to your blog, or watching a video).

web design
Epic Unicorn

5. It contains auto-playing multimedia content


It is very annoying when visitors on your website are bombarded with a talking head on a video or an auto-playing theme song which they didn’t even “play” in the first place, and it becomes more frustrating when there is no “stop” button.  For sure, your visitors will leave because nobody wants that kind of experience while using a website.

For more blogs post, please visit here.


Want to know more? Let’s have an EPIC meet up for a FREE consultation and the coffee is on us!

Also a Good Read

What Is Cloudflare And Why Cloudflare’s Share Price Spiked Drastically?

Cloudflare is an enhancer for site performance such as loading up speed that is connected with numer ...

What Makes Blockchain Technology Secure?

Blockchains are secured through a range of mechanisms including advanced cryptographic protocols and ...

5 Ways to Protect Yourself From Online Fraud

The online world is a very risky place for Internet users if users don’t know how to protect t ...