Digital marketing is starting to be a trend around our lifestyle and its rapidly evolving, it may get you to where you are right now, but then it won’t remain there forever if you don’t follow up with the trend, they might be something new tomorrow which could help you get even further. Always remember this, “Yesterday is history, Tomorrow is a Mystery, Today is a Gift” so don’t stop learning as things gradually evolve.
1. Relevancy Wins The War
In the year 2018 onwards there is no more the more email collect then you will have the lead among the rest of the digital marketers about promoting and marketing, for now, it’s all about the building greater intimacy and relevance with the leads you have. So for now, you will have to provide the right solution to the right person at the right time and even on the right day.
2. Attention Is The New Currency
If you’re not aware right now, that money is no more the currency for digital marketing it’s not about how much money you spend on the social media or the SEO then the more revenue you will have, for now, it’s all about the attention, if you’re not capturing your audience attention in 2018 then you will lose a huge amount of money spent on ads and other online marketing, cause your competitor is doing the same thing but with greater attention, they will draw your audience over to their side and this is where you will lose most of your revenue.
3. One Platform Is Never Enough
If you are thinking about dominating your market base on one single platform where you invest most of your money in it and expecting a great result, then you are wrong. Because in the year 2018 the internet is start growing rapidly where people rely more on the internet, so your leads on Facebook are not on Youtube, and those on Youtube are different from those reading Entrepreneur.com. So, the key to success is to repurpose your content across multiple platforms.
4. Your Marketing Funnel Has Evolved
For now, you can’t really build a single marketing funnel that guides your audience through a predefined step-by-step process. There are dozens of marketing funnel like this, and you have the one that is stand out and you need to turn your marketing funnel into an experience and build real, significant trust.
5. Focus On The Invisible ROI
In the past few years, it used to be enough to just focus on your ad spend on lead generation and sales, but for now not anymore. Those who see the greatest success are those who focus on a large amount of their ad spend on brand awareness. You will need to be at the top of the game, to become one of the greatest.
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